A few months ago, we got an email from Rachel, one of our lovely customers from San Francisco who sent us a note telling us how much she loved her new jewelry. We absolutely love hearing from our customers and community, but it's what she said next that got us thinking. She had purchased a few pieces and like we always do, we sent them to her in their own individual jewelry boxes to avoid scratching and tangling. In her email, she explained that she didn't need the boxes to store her jewelry so she offered to send these jewelry boxes back to see if we could reuse them. We were so appreciative of her offer and really touched by how thoughtful she is but we both came to the conclusion that recycling the boxes was probably the best option since the fuel used in sending the boxes back likely outweighed any trees saved. However, we got inspired by Rachel's email and we're happy to announce that we're now offering a minimal packaging option.
We want our customers to have the best experience when shopping with us. Part of that is to create a beautiful unboxing experience. We're already mindful of using recycled materials in our packaging and not including extraneous things in your order. For example, we don't print paper invoices and packing slips since they can be accessed electronically and we prefer to let you know of any communications online rather than included printed promotional cards. Your order is wrapped in our signature wrapping paper (which can be reused for wrapping, framed, card making) and each piece of jewelry comes packaged in individual jewelry boxes but it didn't occur to us that you may not need them. So we're now offering the option for your jewelry to come in velvet jewelry pouches rather than boxes.
To give you some background, the jewelry pouches were made prior to our rebrand and stamped with our old logo. For the sake of cohesive branding, we decided to stop using them and to be honest, we're guilt-filled every time we see them in our packing room knowing how wasteful this is. So we say, cohesive branding, shmohesive branding - maybe our customers don't mind. So if you'd like your jewelry to be packaged in velvet jewelry pouches instead of jewelry boxes, just include "Minimal Packaging" in the checkout notes.
P.S. Thank you for the inspiration, Rachel!
Leave a comment