As a predominantly online company, our packaging is often the first impression of our brand. In opening your Jewels & Aces order, I hope it’s an experience that surprises and delights, but I want it to reflect our values too (you can read about how we produce our jewelry here
We've been intentionally using recycled materials in our packaging and don’t include extraneous things like promotional cards or paper invoices or packing slips that can be accessed online. We even offer a minimal shipping option. But the question I kept coming back to was - does it matter that we use recycled materials if at the end of the day our jewelry box is single use? It’s not technically single use, it’s a paper jewelry box that you can store your jewelry in but the feedback from our customers is that they don’t use it after it gets shipped.
So I started thinking, maybe a better way of packaging our jewelry is creating something that’s not packaging at all, but something beautiful yet functional, that’s meant to be kept and a special place for your earring capsule and other treasured pieces you wear on the regular.
The result: The Jewels & Aces Book Box. Inspired by books with a secret compartment carved out of its pages to hide treasures. In particular, one I found camouflaged on my dad’s shelf when I went to borrow a book. But reimagined as an object of decor, an inconspicuous addition to a bedside table, a home for everyday adornments.