“Beautiful design is a given, but we believe that jewelry should also be enduring and responsible.”
We partner with skilled jewellers who have been making fine jewelry for years and generations. Their craftsmanship is evident from the moment you see and hold our pieces, but beyond what meets the eye is a collaboration built upon trust, integrity and aligned values.
Our jewelry is handcrafted from precious metals like 14K gold and sterling silver and we’re mindful in using stones that are responsible alternatives to mined diamonds without compromising the sparkle. These stones include lab-created and semi-precious gems like sapphires and premium graded cubic zirconia. They are guaranteed conflict free since there’s no question about their origination and also without the human rights and environmental consequences of mined diamonds.
By working directly with our producers, we ensure better control over quality, but it also makes the retail process more efficient. As a result, we can eliminate the middlemen mark-ups and pass along that value to you. It means fair prices everyday.
We also produce our collection in limited quantities. This results in less wastage and also allows us to price our jewelry without the mark-ups for inventory overages and deep discounts that you often see with mass produced products.
We’re a brand inspired by you - a generation of women who can be and do anything. We celebrate our individualism but are united knowing our pursuits are limitless. As a female founded business, we’re part of the community of modern women who empower and uplift each other.
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