Our Approach

We believe our choices make a difference and take a conscious and holistic approach to everything we do. An approach rooted in long-term vision and guided by simply asking ourselves: is this good for our business, customers, community and planet, for now and always?
Often, our efforts are considered sustainable but as a term that can have different meaning to different people we wanted to share how we put our approach into practice.

Intentional design and limited quantities

Our collection is intentionally designed to be cohesive, versatile and multifunctional. The Earring Capsule concept encourages repeat wearing while still feeling fresh and breathes new life into existing pieces in your jewelry collection. Designed in our Toronto studio with an obsession for thoughtful details, each release builds on the previous yet is distinct on its own. This means our jewelry can be worn season after season and is made to last and be collected.

Each design is produced in small and considered quantities. This results in less wastage and allows us to price our jewelry without the mark-ups for inventory overages and anticipated future discounts that you often see in traditional retail.

Premium, eco-friendly materials

In efforts to reduce our impact on the environment, we make our jewelry from premium recycled precious metals, including 14K gold and sterling silver, and lab-created gems.

Our precious metals are sourced directly from a refinery that works with recycled metals to produce high-quality 14K gold and sterling silver. The beauty of using premium precious metals is that they can be recycled perpetually without diminishing its quality.

Our lab created stones are responsible alternatives to mined gems that don’t compromise the sparkle. They include white sapphires and cubic zirconia. We focus on sourcing the highest quality stones where each one starts as a lab-created raw gem that is near flawless in clarity. Each facet is then precision cut for balance, symmetry and optimal light refraction for maximum sparkle and brilliance.

Clean water metal casting

Our jewelry is custom cast rather than made from prefabricated materials so it’s traceable and we can ensure our quality from start to finish. However, the process of casting jewelry can have a negative impact on our environment. In particular, the water used in casting contains waste and chemicals that are harmful to our ecosystem if not properly treated. We cast our jewelry at a specialized facility that properly treats the water used in the casting process before it enters the water stream again. The water is also reused back at the facility. Any metal particles are filtered and then recycled at nearby refineries.

Quality craftsmanship and where we’re made

We partner and work directly with jewelers who share our values on ethics, sustainability and craftsmanship. They are a family-owned studio and experts in the industry, with decades of experience crafting fine jewelry for independent brands locally and around the world. Merging innovation and technology with traditional fine jewelry making, our designs are 3D printed to create the initial prototype, then handcrafted and finished by jewelers, stone setters, metalsmiths, and polishers.

Our jewelry is proudly made in Shenzhen, one of the leading cities for producing and purchasing fine jewelry and a city with progressive green standards.

The location not only allows us to work with like-minded suppliers, but also to build a localized supply chain within close proximity to each other.

Minimal packaging

Our jewelry is shipped with minimal packaging that's plastic-free. All components can be easily included with household recycling (no specialized recycling is needed). The exception is our jewelry book box which is wrapped in linen wrapped and designed to be kept and store your Earring Capsule, with room for other everyday favorites. While our previous jewelry box was made with recycled materials, it was still mainly a single use vessel based on feedback from our customers, so we rethought a better way of packaging our jewelry and created a box that would go beyond single-use and could be reused as a delightful place to inconspicuously store your jewelry.